Subject line: Idea For [Prospect name]
[Prospect name],
The majority of [Profession] struggle with [common persona problem]
[problem] + [impact of problem] = [negative result]
To make things worse [agitate the pain]
Here’s a [Guide/How-to/etc.] that might be helpful.
[Rep Name]
Example
Subject Line: Idea For Sarah
Sarah,
The majority of VPs of Recruiting struggle with sourcing candidates fast enough.
Talent shortage + unfilled jobs = lost revenue
To make things worse, the old ways no longer work.